I bring you this post as an inspiration from this great image designed by David Armano, explaining the intelligent process of climbing up the staircase of developing a brand.

The picture defines a series of interdependent and progressively connected steps, which leads to the heaven or hell of a brand. To clarify the concept, let me explain the stairway to brand heaven.

1.Positive Interactions:

A positive interaction is the convenience and trustworthiness you offer to your customer. Journey to the success of your brand begins with the positive interactions with all your stakeholders (customers; employees; vendors; volunteers, etc) as it helps to create a positive experience with your customer.

2.Consistency:

Next step to achieve brand greatness is repeated positive interactions, which add up to form the basis for developing loyalty for our small business brand.

3.Credibility:

It is the quality, which makes your customer trust you and choose your brand. As it is said, “experiencing is believing”, therefore your consistent, positive interactions makes your customer believe in your brand.

4.Authenticity:

An honest picture of your brand and stable positive interactions will help you formulate an authentic brand culture.

5.Trust:

As your brand starts building, the expectation level of your customer’s increases and you should try to win their trust. The success of a brand lies in fulfilling the promise a company makes to its potential customers of meeting their expectations.

6.Loyalty:

Trust leads to brand loyalty. Any brand achieves its pinnacle when the customers insist on buying your product or promotes your brand through word of mouth. Undeniably, loyalty is the outcome of all previous steps.

In my point of view, there can be no other better way of explaining the path to successful branding. A perfect example of great “impact-per-inch” executed creatively.

So, where do you locate yourself, in a “Brand Heaven” or a “Brand Hell”?