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	<title>Brandophillic</title>
	<link>http://www.brandophillic.com</link>
	<description>A brand name is more than a word. It is the beginning of a conversation.</description>
	<lastBuildDate>Fri, 24 Oct 2008 12:18:22 +0000</lastBuildDate>
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	<item>
		<title>Celebrity Branding – Why brands need celebrities?</title>
		<description>Whether it is Tiger Woods brandishing a TAG Heuer watch or let it be Nicole Kidman in Chanel adverts, companies all over the world willingly pay big bucks to celebrities in order to have a famous face associated with their products.

Celebrity branding is not a new phenomenon but from last ...</description>
		<link>http://www.brandophillic.com/celebrity-branding/</link>
			</item>
	<item>
		<title>Interesting Stories of Brand Names</title>
		<description>We buy big brand products without ever knowing how these names made history. I bring you the interesting stories of these brands getting their names.

It will be fun reading these facts, you will definitely enjoy!
Procter and Gamble:
 William Procter and James Gamble might never have met if had they not married ...</description>
		<link>http://www.brandophillic.com/brand-names/</link>
			</item>
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		<title>Your Castle of Business Branding:</title>
		<description>As I always advice business owners, if you want to be looked upon as a successful entrepreneur, you need to be your own brand. However, entrepreneurs repeatedly make few critical mistakes, which can mess with their brand image.

Branding is not only using a simple logo to achieve product recognition. It ...</description>
		<link>http://www.brandophillic.com/business-brandin/</link>
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